Hire an SEO & AEO Specialist: Get Found in Google and AI Search
An SEO and AEO specialist gets your company found in Google and cited in AI answers from ChatGPT, Perplexity and Google's AI Overviews. AEO (answer engine optimization) is newer and full of hype, so vetting matters more here than for almost any role.
Hire one when: your buyers search for the problem you solve, and you have expertise worth publishing. Look for: someone who talks about pipeline from search, not just traffic; who checks technical basics first; and who won't promise rankings. Vet with: "What would you fix first on our site, and how would we know it worked?" Red flag: guaranteed rankings, or buying links. Engagement: fractional or contract at seed.
Hiring or looking?
Founders: tell us what the role needs to own and we'll send GTM operators vetted on real builds. Operators: send us what you've built and we'll tell you where you land.