Hire a Paid Acquisition Specialist for Your Startup
A paid acquisition specialist runs your ads on LinkedIn, Google and Meta, and is judged on cost per qualified lead, not clicks. At seed, paid works best once you know who buys and what message lands, often learned from outbound first.
Hire one when: you have a message that converts in outbound or sales calls and want to test buying attention at scale. Look for: someone who has managed real budgets, tracks results through to pipeline, and is comfortable killing campaigns early. Vet with: "Show me an account you managed. What did a qualified lead cost, and how did you know it was qualified?" Engagement: contract or fractional to start.
Hiring or looking?
Founders: tell us what the role needs to own and we'll send GTM operators vetted on real builds. Operators: send us what you've built and we'll tell you where you land.