10 GTM Engineering Projects to Build for Your Portfolio
The best GTM engineering portfolio projects are small, real systems with a measurable output: a weekly signal-based lead list, an outbound campaign you actually sent, an inbound routing flow, or an AI agent that researches accounts. Pick two or three, ship them end to end, and record a three-minute walkthrough of each.
Each project below lists what it proves to a hiring manager. Start with 1, 2 and 3.
1. Hiring-signal lead list
Find 100 companies that posted a job your product (or a target company's product) helps with this month. Enrich each with the decision-maker and one line on why now. Proves: signal thinking, list building.
2. A real outbound campaign
Set up a secondary domain, authenticate it, warm it, and send a small campaign. Your own job search counts: target hiring managers at companies you'd want to join. Proves: deliverability, copywriting, results.
3. Funding-signal tracker
Automatically pull newly funded companies in a niche each week, score them against an ICP and post the top ten to Slack. Proves: automation, scoring.
4. Inbound routing and speed-to-lead
Build a form that enriches the lead, scores it and routes it to the right person in under a minute. Proves: systems thinking, CRM skills.
5. AI account research agent
Give an AI agent a company domain; have it return a one-paragraph brief and three personalized angles, with sources. Add a human approval step. Proves: AI workflows, governance.
6. Champion tracking
Track when users of a product change jobs and flag their new companies as warm leads. Proves: creative data sourcing.
7. Conference attendee play
Take a public speaker or exhibitor list, enrich it, segment it, and draft pre-event outreach. Proves: speed, event-driven pipeline.
8. Closed-lost reactivation
Using sample or anonymized data, build a workflow that re-engages lost deals when something changes at the account (new leader, new funding). Proves: revenue thinking beyond new logos.
9. TAM map for a niche
Map every company in a niche market from public sources, such as permits, licenses or registries, and turn it into a filterable view a salesperson can use. Proves: data engineering, finding lists nobody else has.
10. Pipeline dashboard
A simple dashboard showing sends, replies, meetings and cost per meeting by campaign. Proves: you measure what you build.
How to present each project
- Problem (2 sentences)
- What you built (one screenshot or diagram)
- Result (numbers; ranges are fine)
- What you'd do differently (the part hiring managers remember)
More on presentation in How to build a GTM engineering portfolio.
FAQ
How many projects should I build? Two or three finished ones beat ten half-built ones.
Can I use my job search as a project? Yes. Building a system to land your own job is one of the most convincing projects there is.
Do projects need real results? Real results are best. If you can't send, show the system and a sample output, and be clear about what's real.
Built one of these? Send it over and we'll tell you how a hiring manager would read it. Introduce yourself → · Hiring builders? Book a call →
Related: How to become a GTM engineer · GTM engineer resume · GTM Engineering guide